Redefine the Landscape of Customer Acquisition
Empower your sales engine and strengthen your market presence without any upfront costs.
OUR approach
A Unique Partnership Model
A transformative approach to channel expansion, lead generation and customer retention.
Revenue-Based Pricing
Revenue-based pricing = perfect incentive alignment.
Cost Savings
Avoid the expenses of recruiting, training and retaining marketing professionals and SDRs.
Untapped Markets
Break into untapped markets and seamlessly introduce new products at scale.
What to Expect: B2B Channel Expansion and Lead Generation
Our innovative process provides a stream of high-quality meetings
within your Ideal Customer Profile.
Strategic consultation and IT implementation
Precision-based content generation
Targeted email outreach
Lifecycle marketing, customer retention and upsell opportunities
Data analysis and iteration
Create an Equity Story for Your Next Fundraising Round
Showcase exponential growth to attract investors and turbocharge
your next funding round.
Boost Revenue with Zero Capex Spend
De-risk your customer acquisition efforts.
Fortify Your Competitive Edge
Strengthen your market presence and establish an unassailable competitive advantage.
Accelerate Your
Sales Cycle
Swiftly nurture leads through the funnel, increasing sales velocity and reducing time-to-close.
What Clients are Saying
"Finding a marketing expert with Financial Services experience is a real challenge. John fits the bill, and delivered better than expected results. HIghly recommend."
Eddie Sugar
Founder and Principal, EAS Advisors
"In less than a year, our readership has grown over 50% and we’ve already secured several new clients!"
Adam Kahn
Managing Partner, Odyssey Search Partners
"I had to hire a sales director to manage all the incoming leads!"
Ryan DeCarlo
Founder / Director, Motion Hub Studio
OUR WORK
Case Studies
CASE STUDY
B2B Media SaaS Company
Challenge
A SaaS-enabled media company was struggling to grow in a competitive market. The revenue stagnation posed a significant challenge to the company's long term sustainability.
Approach
ColdChannel implemented a precision-based cold outreach strategy combined with targeted nurture campaigns to address the growth constraints.
Results (over 2.5 years)
Total revenue surged from $2.3 million to $7.9 million.
Client retention rates improved from 78% to 91%, underscoring the efficacy of our strategies in fostering lasting client relationships.
Company successfully acquired a major client, helping solidify its market position.
CASE STUDY
Fintech SaaS Company
Challenge
A Fintech platform in the commercial lending space struggled to generate leads, producing only 14 leads in eight months due to a lack of expertise in approaching the sophisticated private equity market.
Approach
ColdChannel created highly personalized outreach campaigns around past deal activity and debt placements, resulting in nearly 200 leads within one year, a significant portion of which were PE and independent sponsors.
Results (over 1 year)
Numerous sales conversions, marking the company’s first successful foray into inorganic customer acquisition.
Established relationships with PE dealmakers, solidifying the company’s foothold in the middle-market lending sector as competitors began to emerge.
CASE STUDY
Branding & Design Agency
Challenge
The agency boasted name-brand clients in the financial services and tech sectors, yet sales growth had plateaued due to limited marketing resources.
Approach
ColdChannel positioned the agency to penetrate multiple target markets at once by developing a unique go-to-market strategy for each ICP. We then implemented three sector-specific outreach campaigns simultaneously.
Results (6-week campaign)
Generated 30 Marketing Qualified Leads and several down-funnel opportunities.
Secured a significant sales conversion with a major nonprofit organization.
Successfully penetrated target markets, including fintech and nonprofit sectors, diversifying the client’s market reach.
CASE STUDY
Niche Media Publication
Challenge
A pre-revenue media publication sought to expand its subscriber base within a niche industry, transitioning from pre-revenue status to profitability while minimizing capital expenditure.
Approach
Our strategy centered on creating educational content to address the industry’s awareness gap, leveraging cold outreach as the primary means of customer acquisition to optimize resource allocation.
Results
Propelled publication from pre-revenue status to over $500k in revenue, marking a significant milestone towards profitability.
Expanded from a solo venture to a team of nearly a dozen employees, solidifying its position as a prominent player in the niche media landscape.
Positioned the publication for an exit after demonstrating substantial growth and capturing a significant portion of TAM.
APPLY
Become a ColdChannel Partner
Given our model of zero upfront costs, we are selective about whom we choose to partner with.
To apply for a partnership, fill out the form.
Questions? Email us at:
